Bad guys are increasingly targeting you through your smartphone. They send texts that trick you into doing something against your own best interests. At the moment, there is a mystery shopping scam going on, starting out with a text invitation, asking you to send an email for more info which then gets you roped into the scam.
Always, when you get a text, remember to "Think Before You Tap", because more and more, texts are being used for identity theft, bank account take-overs and to pressure you into giving out personal or company confidential information. Here is a short video made by USA Today that shows how this works: https://www.youtube.com/watch?v=ffck9C4vqEM
Obviously, an end-user who was trained to spot social engineering red flags* would think twice before falling for these scams.